Persuasive Communication/Sandler Training

 

It has been said that salesman never die; they just keep closing. So when Larry Faigh decided to take on another entrepreneurial venture after 20 years of selling for Corporate America, teaching and improving selling techniques to small business was a natural next step.

 

Now the President of Persuasive Communication, a franchise of Sandler Training Systems, Larry was previously Director of Wholesale-Pacific for VQ OrthoCare, a manufacturer of orthopedic rehab devices.

 

In that position, Larry built a sales network from scratch, managing a team of account executives, independent contractors and distributors who sold into orthopedic, pain management, rheumatology and medically integrated clinic environments.

 

Previously, Larry was Senior Regional Sales Manager, responsible for the Southwest, Central & Midwest Regions of the U.S. for Cool Systems, Inc./Game Ready, a manufacturer of cold and vasopneumatic compression therapy products. There, Larry co-developed the firm's national military sales strategy and developed and implemented its regional growth and expansion plan.

 

Before that, Larry was the owner of Sienna Medical, a medical device distributorship specializing in electrotherapy and orthopedic rehab products based in Dallas. In addition to running the business, Larry developed sales strategies for existing product lines resulting in $700K increase in first year revenue and implemented new product lines and market direction and strategies resulting in a $500K sales increase.