FWMBCC 36th Annual Awards Luncheon

Bridging the Boomer - Millennial Gap to Build a Powerful Brand
Today’s consumers are a diverse group made up of more than four generations: Traditionalists, Baby Boomers, Generation X, Generation Y (Millennials) and Generation Z. As a result, companies of all sizes face the ever-evolving challenge of creating and executing multichannel marketing and sale strategies that appeal to each generation. To build a winning brand that can compete on a local, national and global scale, business leaders must understand what drives consumer behavior and use smart marketing techniques that speak to consumer needs. Our keynote speaker,KEITH CLINKSCALES, will share his branding expertise, discussing key points on how to connect with multiple generations and position a company to achieve long-term growth and relevance.

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